Fractional CMO for Home Service Brands

Every home service business needs a Game Plan. Here's yours.

Growing alongside your favorite brands

I make marketing easy

Hey, I'm Tripp. I've worked with dozens of home service brands and managed 100s of locations over 14 years. I've learned the best way to drive new leads that generate real revenue for service based businesses.

Most Experience

I've helped multiple home service businesses double their revenue within the first year.

Affordable Pricing

Pay a fraction of what a full time employee would cost.

Personal Touch

I only work with a few clients at a time. We're partners growing your business together.

We are partners in growing your business

I partner with a limited number of clients, so you always get my full attention. With the Game Plan, you're not another line on an invoice, you are a long term partner.

Koala Insulation of Chattanooga

"We thoroughly enjoy working with Tripp and are EXTREMELY happy with the results he has helped our business achieve. (We started out with a LARGE National Company and ended up wasting a lot of time and money!) Within a couple of weeks, Tripp helped us climb to the top spot on both search listings and maps. The bi-weekly meetings are a huge bonus - he listens to our issues/ideas/concerns and gives us great feedback and wonderful ideas. We wouldn't be where we are today if it wasn't for Tripp!"

Donna Galbraith Owner

Stones River Roofing

"I can't brag on Tripp enough. As our Digital Consultant, he has delivered on everything we hired him for and more. He's cleaned up our website, built links directing potential customers towards us, and has improved our Google domain authority.If you searched "roofing company near me" before we hired Tripp, we were the 20th ranked roofing company on Google. After 6 months or so of Tripp doing his thing, we are now in the TOP FIVE. Our brand new roofing company went from barely any calls last year, to a steady stream of phone calls even through the winter.What sets Tripp apart from others is his integrity, honesty, attention to detail, and communication. He gave us clear cut goals, and Tripp is always available to us if we have any questions. He's great to work with, and I highly recommend him to any business looking to grow their online presence!"

Michael Colvin Sales Representative

The Game Plan makes marketing easy

I've practiced and honed the ability to grow and nurture leads for home service brands. Let me show you how.

1. Understand your market

I analyze all of your competitors and build out key differentiators within your ads & website that help you stand out.

2. Promote your brand

Build a custom marketing strategy to compete in your local markets. We promote your business on Google search with paid ads and local SEO, optimize conversions on your website and follow up with leads with Email & Text marketing.

3. Drive more leads

With an average yearly investment of $36k I've seen an additional $750k+ of sales.

Become the biggest home service brand in your market

Instead of hiring a full-time marketing director, hire me at a fraction of the cost.

Game Plan

$499/m

This gets you monthly special access to over 13 years of home service digital marketing experience. I'll create a custom Game Plan to show you what it will take to grow your business.

The PPC & SEO Package

$999/m

The easiest way to drive new leads for your business is to optimize for Google. I will implement a series of local SEO optimization tactics to increase your visibility in your area and set up custom paid ads campaigns to start driving leads today. Every client gets free access to niceJob.com to automate and generate reviews.

AI & Automation Package

$299/m

Once you capture the lead, you need to highlight your unique value proposition to drive them to convert. With this package I build a custom AI chatbot that lives on your website and sells for you. I also build out a 7 day series of emails and text drips that convert leads into customers.

No long-term commitment

I do the heavy lifting so you can run your business

Local SEO

Helping you rank #1 for "(Home service) in (your local city)." Each client gets a personal local dashboard that shows how well they rank along with their competitors.

Paid ads

Driving high-intent search traffic to your website. I manage paid acquisition campaigns across Google Ads and Facebook and any other channel we feel is important.

Email & Text Marketing

Every new lead needs multiple touch points to finally convert into paying customers. I build out automated email and text campaigns that continue to run while you sleep.

Data Analytics

I build a custom marketing dashboard so you can see where your customers are coming from.

What's the average marketing investment?

I encourage all clients to spend ~$2,000 / month on ads and then I charge $500- $2500 depending on the product. For example, I've seen an annual marketing investment of $42k can generate an additional $750k-$1 million in revenue for my clients.

Why should I hire you?

I'm more affordable than a full time hire and full-time agency. I work with a limited amount of clients. You get the talent and touch of a full-time CMO for a fraction of the cost.

Do you work with multiple brands in the same industry?

I only work with multiple brands in the same industry if they serve different areas. I never work with competing local brands.

What's cancellation look like?

It's a month to month contract. You just need to notify me 30 days in advance to cancel.

Stay on top of home service marketing

I write a weekly newsletter all about the latest in local SEO, Paid Ads, and home service marketing.

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Thanks!

If you need anything else, email me at [email protected]